Elevating Brands through 15+ Years of Retail Marketing Expertise

🌟 Crafting Success through Experience: A seasoned marketing and creative professional with over 15 years of exceptional experience in retail marketing. With a passion for driving brand growth and customer engagement, I have consistently delivered results that make an impact.

🎓 Solid Foundation: Graduated with a BSBA in Marketing from the University of Pittsburgh, where I honed my skills and enthusiasm for the world of marketing. Early on, I secured two competitive marketing internships that ignited my passion and set the stage for my dynamic career.

🏢 A Flagship Journey: My career journey began as a store manager at Abercrombie & Fitch's flagship store, laying the groundwork for business management and the crucial balance between customer appreciation and brand integrity.

👗 Fashion and Beyond: Transitioning into an assistant buyer role at American Eagle, I curated dress and skirt collections for the US and Canada. My eye for fashion coupled with business acumen thrived in this role, enhancing my understanding of the retail landscape.

🌆 Embracing Opportunities: A move to Minneapolis opened doors at 50th and France, an upscale lifestyle shopping district. As the Marketing and PR Director, I orchestrated comprehensive marketing strategies while securing prominent media placements and collaborations with renowned brands.

📱 Social Media Maven: Rejoining American Eagle in a social media capacity, I directed all content and creative aspects, delving into music partnerships and media collaborations. Handling media buys with esteemed publications heightened my proficiency in brand marketing and advertising.

🚀 Growth at rue21: Evolving with the industry, I joined rue21, spearheading social media strategies, influencer relations, and brand partnerships. My dedication and strategic mindset led to a Director of Brand Marketing role, where I meticulously oversaw various domains, from print marketing to integrated campaign planning.

💡 Consulting Excellence: As a consultant, I've partnered with World Market, shaping their digital marketing strategies and seasonal planning. My approach involves content calendars, performance metrics, and identifying avenues for brand growth.

🔮 Envisioning New Horizons: Currently, I'm collaborating with local Pittsburgh brands, channeling my expertise to amplify their presence and drive growth. I'm excited about exploring fresh opportunities where my experience and passion for marketing can truly shine.

Connect with me to explore how we can create remarkable journeys for brands together. Let's make an impact.

Companies I’ve Worked for: