“Julie has been a great thought leader and strategic partner to me over the years. Most recently I asked Julie to come in and revamp our social programs with a focus on content and brand voice. She demonstrated a perfect balance of understanding the company vision and voice with her operational expertise as a marketer.
She is a people first leader with an attention to details who can effortlessly translate the business needs into actionable marketing tactics. Multiple times I have witnessed her demonstrating a keen ability to learn quickly and surround herself with operational partners across the company and her expanded network to get the job done. As a result I would recommend her for any marketing role but would not hesitate to put her in a role where leadership is the main focus.”
— John Wyatt, Sr. Director Digital Marketing
“Julie Boehm-Scharff is truly an asset to any marketing organization. I had the pleasure of collaborating with her across many consumer-engaging communications for a variety of on-target brand building efforts at rue21. She is a highly skilled Social Media Strategist and Content Director with deep knowledge of key platforms, while constantly delivering results - always with an eye toward developing authentic touch-points that drive traffic online and in-store within the retail environment. Her detailed organizational skills and ability to build consensus across departments was crucial to the development of Monthly and Seasonal planning, generating interest and excitement from consumers for new assortments and capsule collections. Julie’s many years in the business have fine-tuned her media planning abilities across digital and traditional platforms and she constantly seeks out strategic new solutions to generate awareness and purchase interest in the most authentic way for consumers. Further, she is a strong leader who provides vision and developmental opportunities for her team. I truly valued her partnership and look forward to working with her again in the future”
— Wayne Jones, Sr Creative Director
'“Julie is an outstanding co-worker and her work ethic is admirable. Julie has a roll up your sleeves and help mentality, even towards co-workers whom she does not manage. I have learned from Julie professionally as a leader and personally from her genuine kindness. I am confident Julie would be an asset to any team and look forward to seeing all that she accomplishes.”
- Melissa Fornataro, CRM Manager
“Julie brings a wealth of experience and knowledge to her position. She is also strategic, passionate and understands how her role fits in to the broader organization. On top of that, she has excellent leadership skills - when managing her team, she combines the importance of driving the business with the compassion and soft skills needed to get the job done.”
— Lorraine Kaufmann, ecommerce Director