Brand Strategy Maven
Planned seasonal strategy and corresponding activations to amplify campaign. Strategy planning was based in customer data and activations were tied to outlets that consumer spent most of their time. Editorial buys, paid social tactics and campaign planning that tied back to overarching goals all within approved budget.
Social Media Expert
Led rue21’s first ever Hashtag challenge on TikTok reaching over 7 Billion views for the brand.
Participated in numerous social media alpha and betas on the owned and performance side with amazing agency partners (Ovative Group, Tinuiti, and PMG) and with awesome account reps at Snap Inc., TikTok, Twitter, Instagram and Meta
Brand Partnership Specialist
Launched rue21’s first ever omni channel pride campaign and partnership with the Trevor Project increasing exposure for the brand by millions.
Other Brand Partnerships include but not limited too: Klarna, Barbie, Coca Cola, Polaroid, MTV, Warner Bros and more!
Influencer Strategist
Built influencer strategy for rue21 and American Eagle. Worked on seasonal campaigns for influencers and developed rue21’s first ever influencer photoshoot for the BTS 2019 season doubling engagement YoY from this activation.
Content Planner and Storyteller
In charge of editorial calendars for 50th & France Business Association, AE and rue21. Used my creative eye to produce content when needed and helped to bring the story to life across all channels.
PR + Media Professional
Secured hundreds of media placements for the 50th & France Business Association across multiple verticals, including TV, Print and Radio and spoke on behalf of the organization on live news.
Event Planner
Planned and executed Minnesota’s second largest art fair bringing in 250,000 - 300,000 to the 50th & France shopping district.
Received a ranking of 32nd in the country for fine art fairs after two years of planning the show from a ranking of 49th.