Certified Brand Strategist - July 2021
Credentialed Section Brand Strategy members will be able to understand the frameworks, concepts, and models of brand strategy that drive value. They will be fluent in the language of brand strategy, demonstrating a deep comprehension of brand identity, architecture, and strategy, and leverage this understanding for growth. Brand Strategists will be able to communicate brand value consistently and proactively to improve their firm's value proposition and competitive differentiation.